101.6 ARUSHA ONE FM, established 18th December 2011, is a
pioneer radio station in private broadcasting. ARUSHA ONE FM, has positioned
itself as one of the most popular radio stations in Tanzania. The station's
strength comes from a unique mix of music and news broadcast by top presenters.
The radio station is Arusha's leading youth station
targeting the 18 and 35 year age group in the ABC - C2 (middle to upper class)
socio-economic group - the group that is most influenced by advertising and
most willing to spend. 101.6 ARUSHA ONE FM can be heard in a radius of
approximately 100Km around Arusha and another 100Km around Moshi (on 91.5Mhz).
The 10 million people who have access to the station make up 90% of the
affluent population of Tanzania, thus making it a perfect advertising medium
for companies wishing to reach the Tanzanian population.
